Adzze Advertising

As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics.  At the end of March, Gartner reported that 65% of chief marketing officers (CMOs) surveyed were planning to cut marketing budgets as a result of business disruptions from the coronavirus. The survey showed that 34% of businesses expect “reduced levels of business operations” due to COVID-19.  Door hanger marketing  is the simplest technique to draw in new clients for your business. Discover the benefits and ease of door hanger marketing. Agencies will be required to change their advertising method. The traditional out-of-home advertising in malls, at bus shelters, will be fast replaced by in-home advertising. The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them i...

Door hanger flyers  are becoming very popular among advertisers and the marketing industry. Marketers are adapting to working with door-hanger distribution companies to promote their brands. Door hangers and flyers are a type of guerilla marketing. Guerrilla marketing adopts untraditional and creative advertising ideas and implements them in the best way possible. We are already familiar with the consequences of pandemics. People prefer to work and stay at home for their health. In this situation, to keep running the advertising industry, marketers are focusing on advertising methods that reach people in their homes. Is it worth working with door hanger distribution companies? Door hangers are printed flyers with personalized messages on them. They are distributed to the target location. Customers become surprised and excited when they see the personal brand ad on their door handle. It produces cognitive stimuli in the brain that influence the consumer’s mind and leave a ...

  In today’s business environment, businesses need to connect with their customers on a personal level. It implies making the customers aware of the brand for the relationship to flourish. As such, businesses are taking advantage of novel advertising avenues like custom-printed coasters. It deepens their market reach. Why custom printed coasters? A 2012 Gallup survey established that Americans drink a lot. In the survey, Gallup found out that 66% of the respondents consume alcohol. On average, Americans drink more than four bottles of alcohol in a week, the survey established. Another study, by Statista, determined that approximately 52.85% of Americans drink their alcohol from bars and nightclubs. More than half of alcohol takers in the US visit bars and pubs weekly. Interestingly, most bars and pubs in the US have coasters for securing beer bottles and glasses. As such,   custom printed coasters   offer an excellent opportunity to spread awareness of...

Other unconventional and creative method is In-the-Hand Advertising using vehicles as prescription bags, coffee cups, pizza boxes, drink coasters, door hangers, hotel key cards, shopping bags. Advertising coasters: how does it work? The logo and message of the advertiser are printed on bar/restaurant coasters and distributed to the network of venues. Specific targeting is enabled with an in-house technology to profile the demographic region and pick addresses according to the campaign plan. Coasters Impact: high assimilation of the message Advertising Coasters   is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is  makes it guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimate...

Businesses dream of an opportunity where customers think exclusively about their brand when making consumption choices. What if we suggest that  placemat advertising  is the gateway to the level where fantasy and reality intersect? What is placemat advertising? How does it work? Placemat advertising leverages spaces like tabletops in restaurants and other eateries. It is a type of ambient advertising where advertisers target the audience in an ambient atmosphere. Usually, the advertiser places the ad in a unique place, one where the audience cannot ignore it. Using placemats in a restaurant as a medium of advertisement is ingenious. Notably, the placemats are accessible utility objects on which waiters place your plate when serving a customer’s order. As such, the customer has close to five minutes looking at the placemat before the order arrives. Resultantly, if you placed an ad on the placemat, the customer would have a full view of the message for all th...

Blank billboards and cancelled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. The   cost of billboards   will become unjustifiable. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives. When it comes to billboard advertisements, one thing is clear. The pricing of the billboard is high throughout the US and worldwid...

 Ambient media refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups. The placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. In-the-Hand ads leverages daily consumables as vehicles / ad spaces to trigger a surprise effect in the audience. These vehicles can be pizza boxes, drink coasters, prescription bags, coffee cups, dry cleaner hangers, door hangers. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The core principle of the guerrilla approach is to surprise consumers with unexpected activities in order to draw their attention to the advertising message. Surprise leads to a change in the cognitive activation. Coffee Cup Ads: How does it work? Coffee Cup Ads  is a unconventional way to surprise your aud...

  Due to the constant advancement and development in the tech world, elevated competition has risen in the market. It is becoming challenging day by day to impress the consumer with something new. But there is a solution that makes it happen for you, and that is AR technology. It can turn a simple brochure into an impressive   augmented reality flyer marketing   tool. AR offers a unique consumer experience by stimulating and engaging consumers of any age. Emarketer anticipated that around 83.1 million users alone in the US would use AR at least once per month in 2020. The AR is the answer to the call for engaging consumers. It adds life to the product and makes it more useful and appealing to the consumer. As per the stats by Leftronic, 70% of the consumers aged 16 – 44 are well aware of AR technology. The future of augmented reality in advertising is bright and promising. According to Forbes magazine, AR realty increases interaction time with the prod...

According to 2020 statistics on augmented reality, consumer spending on AR accounted for a 37.4% share of the global AR customer market. By the end of 2022, over 25% of the world’s population will be using AR.   A report indicates that 44% of consumers under 40 have used the AR technology for shopping. If the statistics is anything to go by, marketers need to embrace AR for their marketing campaigns. Like any other technologies, AR ooh advertising is evolving fast. In this post, we look at application of  AR in OOH advertising , and cover the future trends of AR in Advertising. Keep reading for more detail and insights on how you can take advantage of AR to enhance your marketing campaigns. 1.     OOH Will Become More Digital Out of home advertising features a more traditional approach rather than digital forms of advertising. Today, advertisers are shifting towards AR OOH advertising and delivering highly converting advertisements.  For inst...

Based on the increased uptake, we see brands like Hewlett Packard, Home Depot and Kinder leading the park when it comes to the use of  augmented reality in print marketing . Shockingly, Only 1% of retailers are currently using AR or VR (Virtual Reality) in their customer buying experience. These brands have understood the potential of incorporating Augmented Reality in Print Marketing. So, what makes AR print marketing better than the use of traditional print advertising? In this post, we examine the benefits of using augmented reality in print marketing. Therefore, if you are contemplating the reasons to switch from traditional advertising to AR print marketing, here are some of the benefits you stand to enjoy. Enjoy higher Brand Engagement and Brand Visibility With AR in print marketing, brands can reach a wider audience. This is considering that the modern savvy customers use mobile devices, which allow them to share whatever they come across with their social media co...

According to reports, big brands that have incorporated AR in print adverts such as newspaper and magazines have shown that AR is the way of advertising in the future.  Popular companies that are using  AR Print Marketing  include Apple and IKEA. Since the two brands set the phase when it comes to successful marketing and advertising, it is worth considering the benefits of AR in advertising. In this post, we look at some of the top trends to watch out for when it comes to application of AR print marketing. Therefore, if you are wondering how AR will transform use of print marketing. 1.     Traditional Print Advertising Is Becoming Obsolete Before making a purchase decision, well-informed consumers are looking for as much information as possible. Therefore, consumers browse the internet, walk into brick and mortar shops touch, and even try the items they are hoping to purchase. All this is to ensure they are reaching a wise investment de...

CPM is a widely used KPI that defines the cost per thousand advertisement impressions. Commonly used for digital, cost per impression is applied to assess the cost-effectiveness and profitability of online advertising. Its been broadly attempted to measure ROI for OOH segment and to understand how ROI models interpret OOH contributions. Although several techniques exists for OOH and key metrics as Daily Effective Circulation (DEC), ie.  number of vehicles and pedestrians that pass a billboard per day and Opportunity to Contact (OTC), i.e.  how many people could walk past and see your outdoor advert, it is challenging to precisely measure how many impressions a billboard generates and the level of brand lift that it will trigger in the audience. The unconventional use of Prescription Bags and its CPM measurement Advertisement on prescription bags is a segment of ambient advertising: a concept based on placing advertisement on unusual items or in unusual places you wou...

  Brand awareness is critical for businesses that want to reach deeper into their respective markets. According to Baer, a performance marketing company, brand awareness drives repeat purchases, and it expands the market share of the business. As such, businesses need creative marketing tactics like   door hanger advertisement   to spread its brand wider. An emerging unconventional advertising tactics is Ambient Media. This concept is usually applied by niche advertising agencies that aim to overcome traditional methods of advertising to get the attention of consumers. Traditional advertising has been witnessing a decline in the effectiveness so there is a a greater demand for point-of-sale communications and its ability to offer precise audience targeting. Another factor that contribute to the success of agencies using ambient media is the smart way to regain consumers attention as marketers target on creating an incongru...