Coaster Advertising
Several guerrilla advertising methods have been emerging as low cost and high impact strategies. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The core principle of the guerrilla approach is to draw attention to the advertising message using something unusual. The surprise effect makes a change in the cognitive activation and enhance assimilation of the message. Guerrilla advertising can overcome this challenge. The concept relies on the placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. In-the-Hand Advertising is a ramification of Guerrilla advertising and relies on the placement of ads on vehicles that consumers touch at daily basis as: coffee cups, pizza boxes, drink coasters, hotel room key cards, Prescription bags, dry cleaner hangers. Coaster Advertising: how does it work? The log