Adzze Advertising

  First, the average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). The traditional nature of media and advertisement is changing since nowadays audiences are having less attention span. If, as an advertiser, you’re not cognizant of these generational changes and needs, and continue to build your marketing strategies around outdated ideas as TV, Radio and billboards. The  emphasis is placed on tactics such as surprise, humor, creativity and consequently audience involvement. Psychologically, the ‘unusualty’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message. Door Hanger Delivery   is an uncommon marketing tactics to surprise customers. An emerging unconventional advertising tactics is Ambient Media. This concept is usually applied by niche advertising agencies that aim to overcome traditional methods of advertising to get the attention of consumers...