Mobile Ad Truck
A survey conducted by the platform Numerator indicated many industries are shifting their marketing tactics. Mobile ad trucks start becoming obsolete and less popular due to the lack of targeting, lack of control of the reputation of the drivers and inability to prove how many people are visualizing the ads. Emerging tactics like Advertising with Augmented Reality surged to replace the old school tactics. The first part of this article describes the emerging advertising tactics. The second part elaborates on the pitfalls to use mobile billboard truck. Advertise with Augmented Reality After the advent of this immersive technology, businesses have discovered innovative ways to approach clients. Now brands are introducing their business statements using AR advertisements in print media. Augmented reality is the integration of digital elements into our real-world environments. In other words, it is a combination of both real and virtual worlds. This new wave of AR technology is being u