Billboard Ads Cost
COVID-19 and the Billboard Industry Prior to the pandemic outbreak, there are around 2 million displays for outdoor advertising. Of that number, billboards account for about 17% or just under 400,000. Since the spread of the deadly coronavirus which began in China assumed a menacing global sweep, economies around the world – both big and small – have been counting losses in billions of dollars. Yet, another devastating blow came, with the fall of the oil market, hitting already fragile economies. The business world bears the major brunt in this economic crisis. And one aspect that has been so badly hit is the advertising industry . Even more unfortunate is the out-of-home (OOH) advertising media because public places like Times Square and Piccadilly Circus, which used to be host to massive billboards and sign adverts, have all been deserted, and still the coast isn’t clear yet. Particularly, for the advertising industry, the concerns are really worrisome. According to an analysis by