Creative Advertising Idea
A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign. Creative advertising is essential if businesses are to growth their reach. Today more than ever before, a creative advertising idea is critical. This is because much of the traditional advertising media has become ineffective. Besides, the attention span of customers is shorter today. As such, only the creative tactics will win in the battle for attention. Some unconventional advertising tactics that are creative Unconventional advertising refers to low-cost advertising techniques for selling the brand of a