Adzze Advertising

  Do you know that measuring advertising effectiveness can help you in making strategic decisions? Advertising effectiveness is an important measure that helps your business to determine the best approach for reaching your target audience. Therefore, measuring advertising effectiveness informs you whether the campaigns meet the expectations of your consumers, or not. If the advertising approach is effective, you can allocate more budget to maximize the benefits. On the other hand, if the advertisement is not effective, you can limit resource allocation, and focus on the more effective options. In this post, we are looking at different measures to determine advertising effectiveness. Thus, if you are looking to start measuring advertising effectiveness, these options can help you in a big way.   How to Measure OOH Advertising   Effectiveness. In-hand advertising is the best alternative to the expensive billboard advertising. 1. Measuring billboard Impressions One of the measures an adve

  Do you know that measuring advertising effectiveness can help you in making strategic decisions? Advertising effectiveness is an important measure that helps your business to determine the best approach for reaching your target audience. Therefore, measuring advertising effectiveness informs you whether the campaigns meet the expectations of your consumers, or not. If the advertising approach is effective, you can allocate more budget to maximize the benefits. On the other hand, if the advertisement is not effective, you can limit resource allocation, and focus on the more effective options. In this post, we are looking at different measures to determine advertising effectiveness. Thus, if you are looking to start measuring advertising effectiveness, these options can help you in a big way. Measure OOH Advertising Effectiveness. In-hand advertising is the best alternative to the expensive billboard advertising. 1.      Measuring billboard Impressions One of the measures an advertise

  Few people spend a lot of time outdoors. According to a study, an average American spends 87% of their time indoors. Of the remaining time, 7% of it goes to time spent with nature and 6% spent in a car. These numbers are startling but advertisers still spend billions of dollars on out of home advertising. Notably, OOH advertising constitutes a significant share of traditional advertising media. What is OOH Advertising? Out of home advertising (OOH advertising) is a form of advertising that can be found outside of a consumer’s home. OOH advertising is a form of marketing that allows companies to create marketing campaigns in places where their target audience already spends time. OOH advertising is an important way to reach customers, but it’s also a lot more complicated than people think. Read on to learn more! Is OOH advertising worth the money? There is a general trend in the US where the amount of money spent on traditional advertising media is declining. According to figures by