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The Future of AR OOH Advertising

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According to 2020 statistics on augmented reality, consumer spending on AR accounted for a 37.4% share of the global AR customer market. By the end of 2022, over 25% of the world’s population will be using AR.   A report indicates that 44% of consumers under 40 have used the AR technology for shopping. If the statistics is anything to go by, marketers need to embrace AR for their marketing campaigns. Like any other technologies, AR ooh advertising is evolving fast. In this post, we look at application of  AR in OOH advertising , and cover the future trends of AR in Advertising. Keep reading for more detail and insights on how you can take advantage of AR to enhance your marketing campaigns. 1.     OOH Will Become More Digital Out of home advertising features a more traditional approach rather than digital forms of advertising. Today, advertisers are shifting towards AR OOH advertising and delivering highly converting advertisements.  For instance, we have seen advertisers printing QR c