Valet Ticket Advertising
Here is where valet ticket advertising claims an advantage. Notably, people that use valet services are affluent customers who have excess disposable income. Using the tickets as an ad platform is unique because it translates to putting an ad in the hands of the target audience. Interestingly, the brand enjoys the highest amount of exposure time for as long as the customer has the ticket. Customers love innovative businesses, and exploiting valet tickets to drive brand awareness is an excellent example of innovativeness. Besides building awareness and brand engagement, this tactic is likely to win businesses, loyal customers. Interestingly, loyal customers are the jewels in the crown of any business. While the global ad spend is forecast to expand by 3.8% in 2019, traditional advertising mediums are on the decline. In particular, TV and print media are forecast to account for a smaller pie of the global advertising market share going forward. Instead, digi...