Door Advertising
In 2020, ad investment globally will grow by 6% to hit $656 billion, according to data from WARC. Interestingly, WARC noted that Google and Facebook would tighten its grip on the global advertising market. In fact, without Amazon, Google, and Facebook, there would be no growth in the advertising industry in 2020, WARC detailed further. Unfortunately, the increased ad spend on digital platforms does not translate to favorable rates of brand engagement. On the contrary, in-the-hand marketing techniques like door advertising are instrumental in this right. Notably, a person will pay more attention to a door hanger because of its unconventional nature. In this case, people cannot ignore the ad because it is right there on the doorknob, where one must touch before entering the house. Digital Ads are in every marketing plans; however, they demonstrate a lot of pitfalls regarding the effectiveness of transmitting the message. According to a study conducted by Viant, Inc.,(an advertising te