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Mobile Advertising Trucks

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The cost of using a mobile billboard truck for ad campaigns is high, while there is no guarantee of achieving the expected return on investments (ROI). It is because such ad campaigns do not enable businesses to pinpoint the exact demographics of the consumers that they would like to reach. As such, the level of brand engagement and direct action that results from the campaign is very low. Effective media should enable a clear way to track number of impressions.  Traditional OOH advertising as billboards display lack of targeting and tracking possibilities. The fact that many highway drivers cannot focus on the ad message generate a  low engagement with the target audience.  The costs of mobile digital billboards depend on format, circulation, demographics, and impressions. Traditional billboards have high costs, low ROI cost varies $14,000-20,000/month in larger markets.  Some cities imposed a ban of billboards due to visual pollution. Unconventional agencies provide alternatives to t