Adzze Advertising

Augmented reality is still new and an innovative technology. However, leading brands are already enjoying the full benefits of using Augmented Reality in Print Marketing. In 2021, the number of mobile AR users is expected to reach over 800 million and is forecast to grow to 1.73 billion by 2024. Based on the increased uptake, we see brands like Hewlett Packard, Home Depot and Kinder leading the park when it comes to the use of augmented reality in print marketing. Shockingly, Only 1% of retailers are currently using AR or VR (Virtual Reality) in their customer buying experience. These brands have understood the potential of incorporating Augmented Reality in Print Marketing. So, what makes AR print marketing better than the use of traditional print advertising? In this post, we examine the benefits of using augmented reality in print marketing. Therefore, if you are contemplating the reasons to switch from traditional advertising to  AR print marketing , here are som...

According to reports, big brands that have incorporated AR in print adverts such as newspaper and magazines have shown that AR is the way of advertising in the future.  Popular companies that are using  AR Print Marketing  include Apple and IKEA. Since the two brands set the phase when it comes to successful marketing and advertising, it is worth considering the benefits of AR in advertising. In this post, we look at some of the top trends to watch out for when it comes to application of AR print marketing. Therefore, if you are wondering how AR will transform use of print marketing. 1.     Traditional Print Advertising Is Becoming Obsolete Before making a purchase decision, well-informed consumers are looking for as much information as possible. Therefore, consumers browse the internet, walk into brick and mortar shops touch, and even try the items they are hoping to purchase. All this is to ensure they are reaching a wise investment de...