Why Do Billboard Advertising Costs Matter To Businesses?
The introduction of digital billboards has seen the use of the advertising media increase substantially across the US since 2016. Nonetheless, it remains imperative for businesses to consider billboard advertising costs before settling for the media. How much does it cost to use a billboard in the US? Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise called cost per mile (CPM). Still in Chicago, billboard advertising costs vary by the size and type of billboard. For instance, large billboards cost between $1,500 and $5,000 per ad for a single month. On the contr