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Showing posts from January, 2023

Door Hanger Marketing Companies

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Door hanger marketing  companies continue experiencing an upsurge in the demand of their services. This is following the pandemic that has caused governments to announce lockdowns that have forced people to stay and work indoors. Therefore, advertisers who relied on the traditional advertising methods like the use of billboards are seeing the need to shift to the in-hand advertising methods in order to reach the target audience. One good example of in-hand advertising methods is door hanger marketing campaigns. So, what is door hanger marketing and how does it work? To understand why advertisers are calling the door hanger marketing companies to place their orders, here is what you need to know about the popular advertising method. What is Door Hanger Advertising? Door hanger advertising, often referred by marketers as the door hanger marketing campaigns refers to printing of door hangers and placing them at the doorknobs. Therefore, the door hanger marketing company will want to under

Marketing Hand Sanitizer

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  Health experts advocate for the use of hand sanitizers as a way to stop germs from spreading from one person to another. Thus, we use hand sanitizers on a daily basis. As one of the frequently used items, marketers have seen a huge potential in the use of hand sanitizers to spread marketing messages. This is through the distribution of customized hand sanitizers. Customized hand sanitizers. Find out how the right  hand sanitizer marketing  strategy can help you stand out in a crowded market and get more customers buying your brand. So how does the concept of advertising on hand sanitizers work? The concept is quite simple! The sanitizer bottles are designed such that a logo or a brand name can be printed on the bottle. Therefore, marketers come up with a customized advertisement and distribute the customized hand sanitizers to the target audience.Ideally, the sanitizer bottles come in different sizes, and shapes. The bottles offer a wide printing space where the marketing message can

Advertising in Malls

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  The impact of COVID-19 on the Advertising Industry In a recent eMarketer interview of Eric Haggstrom, a forecasting specialist with the company, he provided an interesting insight into how the coronavirus pandemic is affecting eMarketer’s search ad spending forecasts for companies in the US. Hospitality, travel, and retail industries are expected to pull back the most on ad spending until the virus is contained. For the retail industry, the effect is also rooted in supply chain disruptions. Cutting down on ad spends is one major way companies have mitigated the economic impact of COVID-19. Eric Haggstrom forecasts a mere 3% growth rate in the first half of Q1 2020, for the search ad sector which is a significant depreciation compared to last year’s forecasts or that of January 2020. As of late March, Market Influencer reported a   65% decrease in ad spends by the travel sector. All forms of advert placement including radio and TV have had fair shares of the declining campaigns. Perha

Creative Advertising Idea

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A creative advertising idea is one that is unconventional and novel. The idea enables advertisers to reach the target audience in a way that traditional media cannot. Creative advertising is important because it helps a business achieve two things. In the first place, the idea enables an advertiser to capture the attention of a larger population. Secondly, a creative advertising idea is usually affordable. Therefore, the idea facilitates a cheap and effective advertising campaign. Creative advertising is essential if businesses are to growth their reach. Today more than ever before, a creative advertising idea is critical. This is because much of the traditional advertising media has become ineffective. Besides, the attention span of customers is shorter today. As such, only the creative tactics will win in the battle for attention. Some unconventional advertising tactics that are creative Unconventional advertising refers to low-cost advertising techniques for selling the brand of a

5 Creative Advertisement Ideas for Your Business

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Increasing spending on advertising is becoming an increasingly popular tactic as companies focus on post-Covid recovery. However, companies must take precautions concerning the forms of advertising that they engage in. As a result, spending money on advertising on billboards is not the most effective strategy for your post-COVID marketing recovery. Instead, companies should concentrate on ambient advertising techniques. Want to market your business using creative advertisement ideas . Learn about the 5 creative marketing advertisement ideas that will help you succeed. 5 Creative Advertisement Ideas The five creative advertisement ideas are: 1.   Pizza Box Marketing Pizza box marketing is a form of advertising on a pizza box top to communicate with a specific audience. This method displays your company’s logo and message on pizza boxes. 2.   Hand Sanitizing Stations The hand-sanitizing stations provide advertisers with an excellent opportunity to contact their target demographic. Adver

AR Business Card

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  AR business card is a reality and within reach now. This new advent is proven to be an effective marketing tool having valuable features intact. Marketers are jumping on this new technology and we have reasons to tell why. Saves Space and Cost with AR Business Card An  AR business card   can be your ultimate marketing point of sale while displaying all your digital assets in one place. Thanks to being a one-stop for all information, it saves cost and space to handle so much written information. It also eliminates the purpose of having different printing materials like brochures and catalogs etc. Draws Additional Information Contrary to traditional business cards that have only a company logo and some other details, AR business card has the potency to display and share a lot more than that. You can make your brand pitch or show your products right away with the means of a single AR business card. Enrich the Reach Interactive CTAs placed at augmented reality business cards are just the

Hand Sanitizer Marketing

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  Health experts advocate for the use of hand sanitizers as a way to stop germs from spreading from one person to another. Thus, we use hand sanitizers on a daily basis. As one of the frequently used items, marketers have seen a huge potential in the use of hand sanitizers to spread marketing messages. This is through the distribution of customized hand sanitizers. So how does the concept of advertising on hand sanitizers work? The concept is quite simple! The sanitizer bottles are designed such that a logo or a brand name can be printed on the bottle. Therefore, marketers come up with a customized advertisement and distribute the customized hand sanitizers to the target audience. Ideally, the sanitizer bottles come in different sizes, and shapes. The bottles offer a wide printing space where the marketing message can be printed. Apart from printing the marketing message on the bottle, the printing can be done on the packaging material. Therefore, customized   hand sanitizer advertisin

Billboard Ads Cost

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COVID-19 and the Billboard Industry Prior to the pandemic outbreak, there are around 2 million displays for outdoor advertising. Of that number, billboards account for about 17% or just under 400,000. Since the spread of the deadly coronavirus which began in China assumed a menacing global sweep, economies around the world – both big and small – have been counting losses in billions of dollars. Yet, another devastating blow came, with the fall of the oil market, hitting already fragile economies. The business world bears the major brunt in this economic crisis. And one aspect that has been so badly hit is the advertising industry .   Even more unfortunate is the out-of-home (OOH) advertising media because public places like Times Square and Piccadilly Circus, which used to be host to massive billboards and sign adverts, have all been deserted, and still the coast isn’t clear yet. Particularly, for the advertising industry, the concerns are really worrisome. According to an analysis by

Sanitizer Kiosks

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  Sanitizer kiosk advertising is becoming one of the most effective approaches for targeting customers. Brands are switching from the traditional approaches of advertising, which involve billboards, and advertising on subways, and preference is shifting towards   sanitizer kiosks   and hand sanitizer advertising. The effects of Coronavirus on the advertising industry orchestrate the need for the big switch. We see governments advising citizens to switch to the work from home rather than commuting to work on a daily basis. Further, we see people opting to stay at home rather than travel on vacations, which contributed a lot to brand exposure. Therefore, if you are looking for the best approach for reaching your target customers at this time of the pandemic, in-hand advertising approaches have proven to be the   best alternative to the traditional forms of advertising .   In this post, we explore the concept of kiosks advertising. I will explain how the concept works, and look at some of

Restaurant Placemats

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  Outside traditional media, advertisers have a wide range of alternative advertising mediums. This includes using custom-printed coffee cup sleeves, pizza boxes, and so on. However, the most creative and effective alternative advertising medium is the use of  restaurant placemats . What is placemat advertising? Placemat advertising   is a technique of direct advertising to customers and it’s a best way to get high visibility at reasonable rates in front of an audience, most relevant to your business. Placemat advertising leverages spaces like tabletops in restaurants and other eateries. How does placemat advertising work? Advertisements on placemat refer to the printing of a non-personal message that seeks to promote or sell a product, a service or an idea to a target audience. Ad on placemats attracts better consumer attention compared to adverts using the traditional forms of advertising. Benefit of restaurant placemats is that the target viewers cannot ignore them. How do restaura