Adzze Advertising

 As the economic impact of COVID-19 continues to unfold, brands and agencies need to keep a up to date with the changing consumer behaviors and ensure they are prepared for any outcomes and find new opportunities. Marketers will have to change their strategies to mitigate the impact of COVID-19 is now a major focus since advertisers are researching better alternatives to keep their clients. Traditional out-of-home advertising methods such as billboards, bus stops, fliers, magazines, and transit posters will have a hard time finding their feet in the long run. A survey conducted by the platform Numerator indicated many industries are shifting their messaging to in-home delivery. As example, restaurants are pivoting to food delivery message. The increased “work from home” periods will force the shift of advertising concepts. Numerator reported that Burger King and Little Caesars are even advertising new delivery options available in their stores. Adzze has been adapting the advertising v

  Trucking is still a lucrative venture in the US. The sector employs over 3.5 million Americans, most of them male. According to the American Trucking Associations (ATA), there are about 36 million registered trucks excluding government and farm trucks. As such, there is a massive opportunity for truck side advertising . It reaches deeper into the target audience versus traditional media. What is truck side advertising? Trucks pull long trailers that contain millions of tons transported on American roads every year. Delivery trucks, in particular, have broadsides that offer an excellent space for placing ads. The space at the side of the delivery trucks is sufficient to place large-format ads that are highly visible to the target audience. As the trucks crisscross the country, many people become familiar with the brands emblazoned on their sides. Truck side advertising is similar to mobile billboards advertising. Advertisers wrap the billboards around the visible sides of the truck fo