Adzze Advertising

As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics.  At the end of March, Gartner reported that 65% of chief marketing officers (CMOs) surveyed were planning to cut marketing budgets as a result of business disruptions from the coronavirus. The survey showed that 34% of businesses expect “reduced levels of business operations” due to COVID-19.  Door hanger marketing  is the simplest technique to draw in new clients for your business. Discover the benefits and ease of door hanger marketing. Agencies will be required to change their advertising method. The traditional out-of-home advertising in malls, at bus shelters, will be fast replaced by in-home advertising. The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them i...

Door hanger flyers  are becoming very popular among advertisers and the marketing industry. Marketers are adapting to working with door-hanger distribution companies to promote their brands. Door hangers and flyers are a type of guerilla marketing. Guerrilla marketing adopts untraditional and creative advertising ideas and implements them in the best way possible. We are already familiar with the consequences of pandemics. People prefer to work and stay at home for their health. In this situation, to keep running the advertising industry, marketers are focusing on advertising methods that reach people in their homes. Is it worth working with door hanger distribution companies? Door hangers are printed flyers with personalized messages on them. They are distributed to the target location. Customers become surprised and excited when they see the personal brand ad on their door handle. It produces cognitive stimuli in the brain that influence the consumer’s mind and leave a ...

  In today’s business environment, businesses need to connect with their customers on a personal level. It implies making the customers aware of the brand for the relationship to flourish. As such, businesses are taking advantage of novel advertising avenues like custom-printed coasters. It deepens their market reach. Why custom printed coasters? A 2012 Gallup survey established that Americans drink a lot. In the survey, Gallup found out that 66% of the respondents consume alcohol. On average, Americans drink more than four bottles of alcohol in a week, the survey established. Another study, by Statista, determined that approximately 52.85% of Americans drink their alcohol from bars and nightclubs. More than half of alcohol takers in the US visit bars and pubs weekly. Interestingly, most bars and pubs in the US have coasters for securing beer bottles and glasses. As such,   custom printed coasters   offer an excellent opportunity to spread awareness of...

Other unconventional and creative method is In-the-Hand Advertising using vehicles as prescription bags, coffee cups, pizza boxes, drink coasters, door hangers, hotel key cards, shopping bags. Advertising coasters: how does it work? The logo and message of the advertiser are printed on bar/restaurant coasters and distributed to the network of venues. Specific targeting is enabled with an in-house technology to profile the demographic region and pick addresses according to the campaign plan. Coasters Impact: high assimilation of the message Advertising Coasters   is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is  makes it guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimate...

Businesses dream of an opportunity where customers think exclusively about their brand when making consumption choices. What if we suggest that  placemat advertising  is the gateway to the level where fantasy and reality intersect? What is placemat advertising? How does it work? Placemat advertising leverages spaces like tabletops in restaurants and other eateries. It is a type of ambient advertising where advertisers target the audience in an ambient atmosphere. Usually, the advertiser places the ad in a unique place, one where the audience cannot ignore it. Using placemats in a restaurant as a medium of advertisement is ingenious. Notably, the placemats are accessible utility objects on which waiters place your plate when serving a customer’s order. As such, the customer has close to five minutes looking at the placemat before the order arrives. Resultantly, if you placed an ad on the placemat, the customer would have a full view of the message for all th...

Blank billboards and cancelled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. The   cost of billboards   will become unjustifiable. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives. When it comes to billboard advertisements, one thing is clear. The pricing of the billboard is high throughout the US and worldwid...

 Ambient media refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups. The placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. In-the-Hand ads leverages daily consumables as vehicles / ad spaces to trigger a surprise effect in the audience. These vehicles can be pizza boxes, drink coasters, prescription bags, coffee cups, dry cleaner hangers, door hangers. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The core principle of the guerrilla approach is to surprise consumers with unexpected activities in order to draw their attention to the advertising message. Surprise leads to a change in the cognitive activation. Coffee Cup Ads: How does it work? Coffee Cup Ads  is a unconventional way to surprise your aud...