Adzze Advertising

  The advertising business is dynamic and marketers need to come up with new advertisement ideas every often. Particularly, this is the only way that they can remain relevant in a market whose demands keep shifting. However, it is not easy to create new ad ideas . Why? In the first place, one must deeply understand the nature of the target audience. Without this information, whatever ad one creates might not achieve desired results. If you do not have enough funds to obtain the information, you might never be able to create new ideas. Secondly, new advertisement ideas must be creative to interest the target audience. Therefore, an advertiser that is not creative might not be able to create new ad ideas. What challenges does a guerilla marketer face? A guerilla marketer is an important professional in the current advertising landscape. This is because he/she creates marketing opportunities that cover for the deficiencies of traditional advertising. Still, these experts face many cha...

  AR technology has created a buzz in marketing agencies. People are gaining access to unlimited benefits by incorporating AR into advertising strategies. AR advertising agencies are using different methods to use AR for advertisements. According to the survey, 48% of people use AR technology for shopping. They are willing to buy more because they can use AR technology. AR technology will allow you to feel the products and visualize them. After that, you will have a good idea of whether you want to purchase it or not. AR advertising agencies focus on the use of AR in printed material. AR technology covers the distance between traditional and digital marketing and acts as a bridge. Traditional advertising methods like magazines, brochures, flyers, and business cards faded away after the development of digital advertising. But AR technology works as a miracle by putting life into printed material. The AR printed materials will give better and enhanced results. Through AR, your targe...

  There are so many options available online for healthcare. Also, there have been various research that proves that advertising is a must for healthcare to be done through healthcare advertising agencies. Healthcare advertising agencies find creative and innovative ideas. You can boost your healthcare marketing with these ideas. You have to ensure that everybody in your area is aware of the healthcare services that you are providing and that you are maintaining your existing patients or increasing your growth. Other than that, you can contact a healthcare advertising agency to ensure it. So, they could implement convenient marketing ways to approach and help these people in their most comfortable situations. There are some popular ways that healthcare advertising agencies can adopt. And the ways to help implement the best healthcare marketing strategies are discussed below: Healthcare advertising should consider adding pharmacy bags for advertisements. Patients can obtain all the...

  Creative advertising does not limit itself to traditional media. Today, advertisers are increasing their focus on non-traditional mediums due to the shifting dynamics insofar as advertising is concerned. Unconventional mediums like golf course advertising , offers a unique opportunity for advertisers to target a particular type of audience precisely. What you should know about golf course advertising The golf industry is one of the most exclusive in the world, one that attracts the who is who’s of any society. In California alone, the total economic output of the industry is an overwhelming $15.1 billion. Between 2006 and 2018, the number of participants in the US golf industry was approximately 24.2 million. It speaks to the popularity of a game that many wrongly believe is unpopular. Interestingly, golfing is a crowd puller. For instance, The Masters attracts close to 50,000 patrons daily. This considerable crowd offers an excellent opportunity to market your brand. Further, th...

  Few people spend a lot of time outdoors. According to a study, an average American spends 87% of their time indoors. Of the remaining time, 7% of it goes to time spent with nature and 6% spent in a car. These numbers are startling but advertisers still spend billions of dollars on out of home advertising. Notably, OOH advertising constitutes a significant share of traditional advertising media. What is OOH Advertising? Out of home advertising (OOH advertising) is a form of advertising that can be found outside of a consumer’s home. OOH advertising is a form of marketing that allows companies to create marketing campaigns in places where their target audience already spends time. OOH advertising is an important way to reach customers, but it’s also a lot more complicated than people think. Read on to learn more! Is OOH advertising worth the money? There is a general trend in the US where the amount of money spent on traditional advertising media is declining. According to figures...

  Are you tired of advertising methods that cost so much with no results? Have you tried grocery card advertising? Grocery cart advertising provides a continued advert exposure throughout the shopping trip. It is affordable, easier to get started, and targets the local consumer while they are at the prime time of making a purchase. How Does Grocery Cart Advertising work? Commonly referred to as shopping cart advertising , grocery cart advertising is the placement of advertisements on the shopping carts used by shoppers at the grocery store. Therefore, when the shoppers walk into the grocery store and pull the shopping cart, they are already interacting with your advertisement. Therefore, brand exposure continues throughout the shopping journey. Are Grocery Cart Ads Effective? Grocery cart advertising provides brands local exposure and targets the potential customers, who shop at the particular grocery repeatedly. Your advertisement message cuts through the noise of competitors by p...

  The introduction of digital billboards has seen the use of the advertising media increase substantially across the US since 2016. Nonetheless, it remains imperative for businesses to consider billboard advertising costs before settling for the media. How much does it cost to use a billboard in the US? Along all major roads in the US, billboards are a common sight. What people do not realize is that billboard advertisement costs are not the same everywhere. For instance, businesses in Chicago, Illinois, pay an average of $5,481 per billboard. Within one month, billboards can earn up to 4.9 million impressions per week in Chicago, and about 19.8 million impressions per month. As such, businesses can expect to pay not less than $7 as the cost per thousand viewers, otherwise called cost per mile (CPM). Still in Chicago, billboard advertising costs vary by the size and type of billboard. For instance, large billboards cost between $1,500 and $5,000 per ad for a single month. On the c...